Original URL: https://www.economist.com/business/2026/08/20/can-reddit-survive-in-the-ai-era

Interesting quote:

Reddit has become the most-cited source by many of the leading American chatbots, according to an analysis the company commissioned from Profound, a research firm. One particularly valuable use of its data is for generating product recommendations. About 40% of conversations on the site relate to commercial activity including shopping, says Jen Wong, Reddit’s operations chief. On subreddits such as r/BuyItForLife, users debate the quality of products—and try to weed out sponsored or bot-generated content—making the results a rare source of high-quality reviews. AI models rely heavily on such content to generate their own recommendations, which chatbot-makers hope to turn into a source of ad revenue.

And this one too:

For years Google’s ranked search results have been an important source of traffic for the chat site. But as the tech giant shifts users’ focus to its AI overviews, referrals have dropped precipitously. Reddit’s stock took its largest-ever single-day plunge last month after it said that “choppy” search referrals had hurt traffic. Last quarter the amount of time users spent on Reddit’s app each day was down by 8% from a year earlier, compared with gains of 6% and 4% for Instagram and TikTok, respectively, according to Sensor Tower, a data provider.